“The Beatles did not invent teenagers. They merely decided to lead them. Most movements, most leadership that we’re doing is about finding a group that’s disconnected but already has a yearning, not persuading people to want something they don’t have yet.”
—Seth Godin, The Tribes We Lead, TED, February 2009.
Great talk on how, in the internet age, building a movement is all about connecting the people who already feel motivated to change the status quo. First half is a little slow, but it really picks up about 10 minutes in.
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